Brief
To promote Michael’s 2015 UK book tour with a website and promotional material.
Solution
We launched Michael’s UK The Thirty Years Tour website in June 2015 to coincide with press announcements for the show. The site gave visitors access to details of the show as well as links to all venues and ticket sales. Once we’d launched Michael’s own site we transferred all the information regarding the tour to a section within themichaelplain.com. This included a gallery from the tour as well as articles by Michael. In conjunction with the website we promoted the tour on social media via Michael’s Facebook page and a dedicated Thirty Years Tour twitter account.
Extras
We also created an animated ‘trailer’ for the shows called ‘An Ode to The Thirty Years Tour’ narrated by Michael. After a photo session with photographer Ellis Parrinder, we designed a tour poster along with flyers and question cards, working alongside Michael’s promoter Phil McIntyre Entertainment.
Capacity
Web design & development, SEO, Design for print, Promotional material, Social media
“Strand Design are very collaborative and we enjoyed working together to make the tours the great successes they were.” – Phil McIntyre Entertainments
